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About Primer

When people succeed, Google succeeds. At our best, we help businesses of all sizes try new things and get more customers. But we also know it’s hard to get the knowledge you need to do innovative marketing. So we assembled a small team of our own marketers and challenged them to build a product they would use. The result is Primer.

What People Are Saying

“Amazing. The best summarized marketing education I have gotten in probably less than an hour.”

— Milen K.

“Primer: Google at their finest.”

— Karla W.

“Super useful. In marketing, there are a lot of buzzwords that get thrown around willy-nilly, but Primer breaks everything down in a useful, easy to comprehend way. Highly recommend.”

— Will~T

“As a digital marketer this app has aided me in knowing the basic concepts of marketing and key terms used in the digital adverts sector...great app.”

— Okemini O.

“Extremely engaging and helpful! Easy, fun way to learn a lot quickly. If I could learn about any topic through this kind of engaging platform... I would be a smarter human being.”

— Lgzzz

“This is a dream. I’m a photographer with zero knowledge and experience in business. This has cut my learning curve down by almost 75 per cent.”

— Rodney O.

Frequently Asked Questions


How much does Primer cost?


Nothing. The app is totally free.


Who’s Primer for?


Anyone looking to learn more about marketing -- from startup founders to small business owners to brand managers at Fortune 500 companies.


What topics do you cover?


We provide lessons on topics like branding, storytelling, remarketing, SEO, and programmatic ad buying. In short, everything a marketer needs to be successful.


How often will you update the app?


We’re releasing new lessons every week. Technical improvements and new features will be released periodically.


Who creates the lessons in Primer?


First we look for the best explainers we can find. Then our creative team works with these experts to “Primerize” their knowledge, putting it into the Primer voice and thinking up interactions that enhance the learning experience.


I have an idea for a lesson. How can I get involved?


We’d love to hear from you. Drop us a line at



Fit a lesson
in anywhere.

Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have 5 minutes free.

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Get new topics every week.

We’re constantly adding more lessons. So whether you need to brush up on the basics or explore advanced subjects, Primer can teach it all to you in a no-nonsense, no-jargon way.

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Learn by doing.

Put your new knowledge to use right away. Each lesson ends with personalized next steps that are automatically saved for you.

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Get a new
skill today.

Once you’ve installed Primer, you can start taking lessons in advertising, content, measurement, and strategy – even when you’re offline.

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Advertising - How Remarketing Keeps Customers Coming Back Content - Get Customers Interested by Telling a Great Story Lesson Recap - How Remarketing Keeps Customers Coming Back Lesson Categories - Advertising Content Measurement Strategy