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About Primer

When people succeed, Google succeeds. At our best, we help businesses of all sizes try new things and get more customers. But we also know it’s hard to get training in the business and digital marketing skills you need to grow. That's why Primer breaks down complicated topics and delivers them in an easy, accessible, and entertaining way.

What People Are Saying

“Amazing. The best summarized marketing education I have gotten in probably less than an hour.”

— Milen K.

“Primer: Google at their finest.”

— Karla W.

“Super useful. In marketing, there are a lot of buzzwords that get thrown around willy-nilly, but Primer breaks everything down in a useful, easy to comprehend way. Highly recommend.”

— Will~T

“As a digital marketer this app has aided me in knowing the basic concepts of marketing and key terms used in the digital adverts sector...great app.”

— Okemini O.

“Extremely engaging and helpful! Easy, fun way to learn a lot quickly. If I could learn about any topic through this kind of engaging platform... I would be a smarter human being.”

— Lgzzz

“This is a dream. I’m a photographer with zero knowledge and experience in business. This has cut my learning curve down by almost 75 per cent.”

— Rodney O.

Frequently Asked Questions

Q:

How much does Primer cost?

A:

Nothing. Zero. Nada. Zilch. The app is totally free.

Q:

Who’s Primer for?

A:

Anyone looking to learn more about business and digital marketing, from small business owners to job seekers to brand managers.

Q:

What topics do you cover?

A:

We have lessons on social media, online advertising, web analytics, and storytelling, to name just a few.

Q:

How often will you update the app?

A:

We’re always adding new content and improving our product. If you'd like to hear about Primer updates, you can turn on our email notifications.

Q:

Who creates the lessons in Primer?

A:

Primer combines Google's knowledge with insights and expertise from leaders in the business and marketing industries, as well as other experts. Then we “Primerize” their insights to deliver them in the most accessible way possible.

Q:

I have an idea for a lesson. How can I get involved?

A:

We’d love to hear what’s on your mind. Send us a message at hello@yourprimer.com.

Primer

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Bite-sized lessons to better your business

Primer is a fast, easy way to learn new business and digital marketing skills. You can take our interactive lessons whenever you have 5 minutes free.

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There’s always more for you to learn

The business world never stops changing, and neither does Primer. We’re always adding new content and making sure we cover the most relevant topics for small business owners and marketers.

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Find the knowledge you need

Search for the right topics for you and your business, or let us guide you through curated lesson sets. And every lesson ends with personalized next steps and a helpful recap.

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Pick up a new
skill today

In just 5 minutes, you can learn how to measure your web analytics, engage your customers with email marketing, figure out how to put your business on the map (literally), and more.

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Advertising - How Remarketing Keeps Customers Coming Back Content - Get Customers Interested by Telling a Great Story Lesson Recap - How Remarketing Keeps Customers Coming Back Lesson Categories - Advertising Content Measurement Strategy