Browse business lessons online, then download the Primer app to take them on your phone

Primer’s mobile app offers fast and easy jargon-free lessons for business owners and people looking to achieve their work and career goals. Learn practical skills from industry experts on topics like business and operations, brand and identity, and marketing and measurement.

Business & Operations

Set your business up for success with lessons on business operations, management, selling, and startup tactics.

Popular Lesson

Put It in Writing: Creating Your Business Plan

by Primer Team

Business Planning

Learn how to start a business and set it up for success.

Find a Business Idea That’s Right for You

by Primer Team

Choosing the Right Business Partner

by Primer Team

Put It in Writing: Creating Your Business Plan

by Primer Team

Keep Customers Happy with Quality Products and Services

by Primer Team

Grow Your Business: Enter a New International Market

by Market Finder

Plan for Success with a Project Charter

by Applied Digital Skills Team

Use Prototyping to Fail Intelligently

by Adam Royalty, Stanford d.school

Create a Strategic Plan for Growing Your Business

by SCORE

Money Management

Get tips on budgeting, fundraising, and managing finances for your business.

Accounting 101: How to Track Your Business Finances All Year Long

by Intuit

Start Small and Grow on Your Own with Bootstrapping

by Rhonda Abrams, President of PlanningShop

Small Business Budgeting: Track, Plan, Prepare

by Anita Campbell, CEO, Small Business Trends

Manage Your Cash to Keep Your Business Running

by Intuit

How Crowdfunding Success Begins with an Email

by Josh McClain and Rachel Allen, Indiegogo

Innovative Crowdfunding: Raise More Than Money

by Primer Team

Find Investors to Fund Your Business

by SCORE

Create a Fundraising Presentation Deck to Share Your Story with Investors

by Ankur Pansari, Google Launchpad

Develop a Fundraising Strategy Before Meeting with Investors

by Ankur Pansari, Google Launchpad

Using Microloans to Fund Big Goals

by SCORE, Rieva Lesonsky (GrowBiz Media), and Caron Beesley

Money Management Mistakes to Avoid

by Intuit

Measure Your Business’ Success by Tracking Its Profit And Loss

by Intuit

Create a Project Budget and Master Your Money

by Applied Digital Skills Team

Why Separating Business and Personal Finances Is Good for Business

by Intuit

Put Money into Your Project: Getting a Small Business Loan

by SCORE

Find Funding and Get Your Business off the Ground

by SCORE

Customer Service

Learn how to build strong connections with customers through exceptional service.

Take Your Business’ Mobile Messaging to the Next Level

by Primer Team

Connect with Your Customers through Mobile Messaging

by Primer Team

Using CRM: The Tool for Meeting Customers’ Needs

by Brandon Schaefer, Companeur.com

Know What Customers Want: Great Customer Service

by SCORE

Keep People Coming Back With Exceptional Customer Service

by SCORE

Journey Mapping: Connect the Customer Dots

by Stuart Hogg, Forever Beta

Make It Personal: Using Personas in Your Marketing

by Santiago Castillo, TMI Strategy

Foster Customer Relationships to Sell Your Product

by John Jantsch, Duct Tape Marketing

Staffing

Get tips for creating effective job postings and hiring without bias.

Hiring & Recruiting Tips for Businesses of All Sizes

by Google Hire

Structure Your Interviews to Make Better Hires

by Google Hire

Create Strong Job Postings to Hire Strong Employees

by Google Hire

Operations & Commerce

Learn the basics of pricing, selling, shipping, and more.

Enable Safer, More Secure Customer Transactions with Contactless Payment

by Primer Team

Grow Your Business with New Distribution Channels

by SCORE

Perfect Your Process: Finding a Manufacturing Partner

by Big Cartel

Get Started Selling Your Products Online

by Primer Team

Use Your Packaging to Get Your Brand Out There

by Big Cartel

International Payments: Let Customers Pay Their Favorite Way

by Market Finder

Set Up International Shipping with the Right Partner

by Market Finder

Negotiate with Confidence to Make a Deal

by SCORE

Stay Safer Online, On Your Computer, and On Your Phone

by Primer Team

Smooth Out Your Operations to Help Create Revenue

by SCORE

Protect Yourself with Stronger, More Secure Passwords

by Primer Team

Preparing for a Successful Business Negotiation

by SCORE

Make Your Sales Count: Pricing Your Products Properly

by Big Cartel

Ship Like a Pro and Get Goods Where They Need to Go

by Big Cartel

Reduce Waste (and Save Money) for Your Business

by International Training Centre of the International Labour Organization

Selling

Pick up some tips on making your first sale or getting even more sales.

Lay the Groundwork for Your First Sale

by Corey Ferreira, Shopify

Sell, Sell, Sell: Get Quick Conversions with a Flash Sale

by Tucker Schreiber, Shopify

Use Goals and Benchmarking to Help Drive Your Sales

by SCORE

Prep Your Business for a Successful Holiday

by Primer Team

How to Market for Holidays and Special Moments

by Primer Team

Test, Refine, Don’t Give Up: Tips for Increasing Sales

by Brandon Schaefer, Companeur.com

Make Sales by Learning the Art of Pitching

by Brandon Schaefer, Companeur.com

Give Customers the Best Retail Experience in Your Store and Online

by Primer Team

See-Think-Do: Hit Every Type of Customer Intent

by Avinash Kaushik, Marketing Evangelist

Workplace Inclusivity

Learn ways to fight unconscious bias and create a more inclusive workplace.

Keep Top Talent with a Gender Equal Workplace

by Women Will

Make Your Meetings More Inclusive

by Primer Team

Fighting Unconscious Bias in the Workplace

by Primer Team

Build a More Diverse, Equitable, and Inclusive Workplace for Everyone

by Audrey Harris, Clayton Robbins, Mercedes Jenkins, and Google’s Precise Language Team

Use Precise Language to Create an Inclusive Workplace

by Audrey Harris, Clayton Robbins, Mercedes Jenkins, and Google’s Precise Language Team

Workplace Productivity

Learn to solve problems at work, manage your time, and increase efficiency.

Collaborate While Working Remotely

by Primer Team

Fight Fatigue and Stress While You Start a Business

by Ramon Ray, Entrepreneur & Global Speaker

Plan Ahead to Facilitate More Effective Meetings

by Janine Lee, Professor and Google Manager

Master Mindfulness and Start Paying Better Attention at Work

by Connor Swenson, Google for Startups

Know What Success Looks Like By Setting Objectives and Key Results

by Eddie Kennedy, Strategy and Operations Leader at Google

Overcome Self-Doubt As You Run Your Business

by Women Will

Identify Problems at Work So You Can Start Solving Them

by Eddie Kennedy, Strategy and Operations Leader at Google

Make a Plan to Solve a Problem

by Eddie Kennedy, Strategy and Operations Leader at Google

Find the Right Strategy for Solving Problems

by Eddie Kennedy, Strategy and Operations Leader at Google

Be More Productive at Work by Renewing Your Energy

by Connor Swenson, Google for Startups

Manage Your Time to Make the Most of It

by Connor Swenson, Google for Startups

Working Remotely and Productively at the Same Time

by Primer Team

Work-Life Balance: The Right Mix for Business Success

by Primer Team

Work Smarter (Not Harder) to Help Your Business

by Primer Team

Employee Management

Learn how to lead a team through communication, coaching, and more.

Build Trust in Your Workplace to Achieve Shared Goals

by International Training Centre of the International Labour Organization

Care for Your Team and Increase Productivity

by re:Work

Use Coaching to Help Your Team Reach Their Goals

by re:Work

Create a Culture of Improvement in Your Workplace

by International Training Centre of the International Labour Organization

Lead to Succeed: Motivate People with Leadership

by Women Will

Avoid Micromanaging and Help Your Team Succeed

by re:Work

Dial Up Your Communication Skills to Collaborate Better

by Women Will

Reflective Listening: How Strong Teams Communicate

by re:Work

Build an Innovative Workplace Destined for Long-Term Success

by re:Work

Career Development

Get tips for writing a resume, networking, and achieving your career goals.

Overcome Barriers and Turn Your Plans into Action to Achieve Your Career Goals

by Women Will

Do Better Work (And Get Recognition for It) by Managing Up

by Ben Fink, YouTube Ads

How Being Entrepreneurial Can Help You and Your Business

by Bethany Poole, Global Director, Google

Make the Best Impression at Your Job Interview by Being Present

by Ivy McIntyre and the Google Applied Digital Skills Team

Define Your Career Goals to Reach Your Full Potential

by Women Will

Research and Network to Find Your Next Job

by Primer Team

Finding or Transitioning to Remote Work

by Primer Team

Take Control of Your Career by Knowing Your Strengths and Story

by Primer Team

Create a Plan for Influencing at Work

by Eddie Kennedy & Priyanka Ramdas, Google

Build a Professional Network that Works for You

by Women Will

How to Conduct a Practice Job Interview

by Ivy McIntyre and the Google Applied Digital Skills Team

Do Your Research to Prepare for Your Next Job Interview

by Ivy McIntyre and the Google Applied Digital Skills Team

Know What Common Mistakes to Avoid on Your Resume

by Laszlo Bock, CEO & Co-founder Humu

Make a Good First Impression with a Quality Resume

by Laszlo Bock, CEO and Co-Founder, Humu

Negotiate for the Salary You Deserve

by Primer Team

How to Prepare to Negotiate Your Salary

by Primer Team

Practice Self-Awareness for Your Own Personal Development

by International Training Centre of the International Labour Organization

Identify Your Strengths and Weaknesses So You Can Grow, Develop, and Succeed

by Women Will

Use Positive Influence to Generate and Achieve Shared Goals at Work

by Eddie Kennedy & Priyanka Ramdas, Google

Show Your Best Self in Your Video Job Interview

by Ivy McIntyre and the Google Applied Digital Skills Team

Up Next

Brand & Identity

Learn skills to help your business stand out.

Marketing & Measurement

Learn skills to promote your business to earn loyal customers.

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Downloads

Browse business lessons online, then download the Primer app to take them on your phone

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