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Browse business lessons online, then download the Primer app to take them on your phone

Primer’s free mobile app offers fast and easy jargon-free lessons for business owners and ambitious professionals. Learn practical skills from industry experts on topics like business and operations, brand and identity, and marketing and measurement.

 
 
Marketing & Measurement

Promote your business to earn loyal customers with lessons on digital marketing, measurement, social media, analytics, and more.

by Primer Team

 
Email Marketing

Why a Business Email Address Is Good for Business

by Get Your Business Online Team

Keep Customers Interested with Email Automation

by Cezary Pietrzak, Digital Marketing Consultant

Get to the Point: Tips for Crafting Effective Emails

by Tami Reiss, Founder, Just Not Sorry

Build Your Email Marketing A-Team

by Palmer Houchins, MailChimp

Reach Customers, Not Spam Filters

by Matthew Grove, MailChimp

 
Social Media

Social Ad Tactics: Focus, Research, Measure

by Andy Au & Ryan Chynces, Hootsuite

Work with Social Media Influencers to Sell More

by Ryan Chynces and Hannah Clark, Hootsuite

 
Digital Marketing 1

 
Digital Marketing 2

 
Content Marketing

 
Analytics

Track Your Acquisitions with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Harness the Power of Google Analytics

by Get Your Business Online Team

Track Customer Behavior with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Measure the True Value of Your Online Community

by Ryan Chynces and Andy Au, Hootsuite

Measuring Your Content’s Return on Investment

by Ryan Chynces and Andy Au, Hootsuite

Measuring the ROI of Your Social Media Contests

by Ashley Warren and Dana Kilroy, ShortStack

Set Up Goals in Google Analytics

by Analytics Academy

Get Started with Google Analytics

by Get Your Business Online Team

Track Marketing Outcomes with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Measure Your SEM Success with Metrics (and Math)

by Jesse Eisenberg, Elite SEM

 
Business Insights

 
Mobile Marketing

 
Video Marketing

 
Agency Management

 

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Business & Operations
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