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About Primer

When people succeed, Google succeeds. At our best, we help businesses of all sizes try new things and get more customers. But we also know it’s hard to get training in the business and digital marketing skills you need to grow. That's why Primer breaks down complicated topics and delivers them in an easy, accessible, and entertaining way.

What People Are Saying

“Amazing. The best summarized marketing education I have gotten in probably less than an hour.”

— Milen K.

“Primer: Google at their finest.”

— Karla W.

“Super useful. In marketing, there are a lot of buzzwords that get thrown around willy-nilly, but Primer breaks everything down in a useful, easy to comprehend way. Highly recommend.”

— Will~T

“As a digital marketer this app has aided me in knowing the basic concepts of marketing and key terms used in the digital adverts sector...great app.”

— Okemini O.

“Extremely engaging and helpful! Easy, fun way to learn a lot quickly. If I could learn about any topic through this kind of engaging platform... I would be a smarter human being.”

— Lgzzz

“This is a dream. I’m a photographer with zero knowledge and experience in business. This has cut my learning curve down by almost 75 per cent.”

— Rodney O.

Frequently Asked Questions


How much does Primer cost?


Nothing. Zero. Nada. Zilch. The app is totally free.


Who’s Primer for?


Anyone looking to learn more about business and digital marketing, from small business owners to job seekers to brand managers.


What topics do you cover?


We have lessons on social media, online advertising, web analytics, and storytelling, to name just a few.


How often will you update the app?


We’re always adding new content and improving our product. If you'd like to hear about Primer updates, you can turn on our email notifications.


Who creates the lessons in Primer?


Primer combines Google's knowledge with insights and expertise from leaders in the business and marketing industries, as well as other experts. Then we “Primerize” their insights to deliver them in the most accessible way possible.


I have an idea for a lesson. How can I get involved?


We’d love to hear what’s on your mind. Send us a message at



Pelajaran singkat untuk mengembangkan bisnismu

Google Primer adalah cara cepat dan mudah untuk mempelajari keterampilan bisnis dan pemasaran digital. Kamu bisa mencoba pelajaran singkat kami kapan pun dan dimana pun jika punya waktu luang selama 5 menit.

Dapatkan Aplikasi

Selalu ada hal baru untuk dipelajari

Dunia bisnis tak pernah berhenti berubah, begitu juga Primer. Kami selalu menambahkan konten baru dan menampilkan topik yang berkaitan dengan pemilik bisnis kecil dan para pemasar.

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Pelajari keterampilan baru dengan cepat

Temukan keterampilan yang kamu perlukan dengan mudah dan pelajaran-pelajaran yang membantumu mempelajarinya. setelah menyelesaikan tiap pelajaran, kamu akan mendapatkan ringkasan serta panduan langkah selanjutnya.

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Pantau kemajuanmu

Perbarui keterampilan dan pelajaran yang telah kamu pelajari, dan dapatkan saran tentang apa yang dapat kamu pelajari selanjutnya.

Dapatkan Aplikasi
Advertising - How Remarketing Keeps Customers Coming Back Content - Get Customers Interested by Telling a Great Story Lesson Recap - How Remarketing Keeps Customers Coming Back Lesson Categories - Advertising Content Measurement Strategy