It’s easy to download Primer. or

About Primer

When people succeed, Google succeeds. At our best, we help businesses of all sizes try new things and get more customers. But we also know it’s hard to get training in the business and digital marketing skills you need to grow. That's why Primer breaks down complicated topics and delivers them in an easy, accessible, and entertaining way.

What People Are Saying

“Amazing. The best summarized marketing education I have gotten in probably less than an hour.”

— Milen K.

“Primer: Google at their finest.”

— Karla W.

“Super useful. In marketing, there are a lot of buzzwords that get thrown around willy-nilly, but Primer breaks everything down in a useful, easy to comprehend way. Highly recommend.”

— Will~T

“As a digital marketer this app has aided me in knowing the basic concepts of marketing and key terms used in the digital adverts sector...great app.”

— Okemini O.

“Extremely engaging and helpful! Easy, fun way to learn a lot quickly. If I could learn about any topic through this kind of engaging platform... I would be a smarter human being.”

— Lgzzz

“This is a dream. I’m a photographer with zero knowledge and experience in business. This has cut my learning curve down by almost 75 per cent.”

— Rodney O.

Frequently Asked Questions


How much does Primer cost?


Nothing. Zero. Nada. Zilch. The app is totally free.


Who’s Primer for?


Anyone looking to learn more about business and digital marketing, from small business owners to job seekers to brand managers.


What topics do you cover?


We have lessons on social media, online advertising, web analytics, and storytelling, to name just a few.


How often will you update the app?


We’re always adding new content and improving our product. If you'd like to hear about Primer updates, you can turn on our email notifications.


Who creates the lessons in Primer?


Primer combines Google's knowledge with insights and expertise from leaders in the business and marketing industries, as well as other experts. Then we “Primerize” their insights to deliver them in the most accessible way possible.


I have an idea for a lesson. How can I get involved?


We’d love to hear what’s on your mind. Send us a message at



Bite-sized lessons to better your business

Google Primer is a fast, easy way to learn new business and digital marketing skills. You can take our interactive lessons whenever you have 5 minutes free.

Get the app

There’s always more for you to learn

The business world never stops changing, and neither does Primer. We’re always adding new content and making sure we cover the most relevant topics for small business owners and marketers.

Get the app

Quickly pick up a new business or marketing skill

Easily find the skills you need to learn and the lessons that will help you learn them. And after you finish each lesson, you'll get personalized next steps and a helpful recap.

Get the app

Keep track of
your progress

Stay on top of the digital business and marketing skills you’ve learned and the lessons you’ve taken – and get suggestions on what you can discover next.

Get the app
Advertising - How Remarketing Keeps Customers Coming Back Content - Get Customers Interested by Telling a Great Story Lesson Recap - How Remarketing Keeps Customers Coming Back Lesson Categories - Advertising Content Measurement Strategy