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Strengthening a business with a dash of personality

Corey Miller of Corey’s Bakery, wasn’t sure how to make his bakery a go-to place for pastries. While he easily created delicious desserts, he struggled to tell people he had something special to offer.

So when a fellow small business owner suggested he check out Primer, he figured he could use the app to learn how to improve his sales. Primer helped Corey realize that people prefer shopping from someone they feel like they know and that he could use his personal style to connect with his clientele.

As a result, he began infusing his passion for southern hospitality into marketing his bakery, including his new tagline, “The Essence of Home.” Now, each day brings more business, which means more challenges. Still, Corey is confident Primer can help him develop the skills to tackle whatever comes next.