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Primer

Mastering the art of online sales

When Joe Marcellino began building Marcellino New York, a business that designs and crafts custom leather bags, he knew he’d need to pore over every aspect of his product to make it stand out. But when a brick-and-mortar store didn’t succeed, Joe was left to consider how he could keep his dream alive.

Joe turned to Primer and discovered how to bring his business online. With insights gained from the app, he began creating new batches of display ads, which drove consumers to his website to customize and order their bags without needing to travel to him. Joe also learned how to use the data his site generated to develop more efficient marketing strategies.

It’s all resulted in Marcellino New York having a more powerful presence online and Joe having more time to focus on designing the products he loves.